Over 30 percent of CrossFit affiliates in the U.S. turn to community-owned insurance to protect their businesses.
Four years ago, there was an idea to create something that would represent our strength and initiative, something that would become the backbone of our reputation and allow us to take aggressive action in defense of our affiliates and trainers: insurance by and for the CrossFit community. In 2009, this idea turned into a massive funding effort to raise US$500,000. The goal was met and CrossFit Risk Retention Group Inc. (CF-RRG) was formed.
CF-RRG is a community-owned insurance company that provides all insurance requirements in affiliate licensing agreements and also fulfills CrossFit Kids requirements. CF-RRG also provides personal-trainer policies for independent Level 1 CrossFit certificate holders.
Membership grew 400 percent from 2010 to 2011, and from 2011 to 2012, CF-RRG grew an additional 60 percent. By 2013, CF-RRG revenue had grown 1,150 percent from 2009, and the group has achieved approximately 31 percent of the affiliate/trainer market share in the United States.
When we poll affiliates, they often select the RRG’s main charter as their reason for choosing CrossFit RRG: an insurance company owned by the community that acts in the best interest of its policyholders. Community ownership resonates with affiliate owners because the RRG staff understand you, your business and why you made parallettes with PVC pipe to train in your garage.