When asked to provide an introduction for the 2013 Reebok CrossFit Games program, CrossFit Inc. Founder and CEO Greg Glassman did more than that: He redefined beauty for a new generation of athletes.
“A Better Beautiful” was originally published in July 2013, and we represent it here as a reminder of what’s possible when form follows function.
Additional video: “Letting Beauty Speak” published Oct. 5, 2013.