Clik here to view.
Affiliate owners offer advice on how to handle the rush when January and February bring prospective clients with fitness goals for 2016.
New year, new you—now at a discounted rate!
It’s a phrase globo gyms around the world know well as they seek to draw New Year’s resolutioners who have pledged to get in shape.
Many CrossFit affiliates, however, take a different approach.
“I learned from experience I cannot lower the price because it attracts the wrong person,” explained Juria Maree, owner of Reebok CrossFit Enduro in Singapore and a member of CrossFit’s Seminar Staff.
The same is true at CrossFit Meek in Mexico.
“We don’t do promotion,” said affiliate owner Gabriel García Merlos. “We feel like it will attract the wrong type of people.”
Still, a new year brings new clients with goals of being more active. For Maree and Merlos, what’s most important is ensuring new athletes are a good fit for the community.
When it comes to the New Year’s crowd, the bottom line is to be honest and understanding, affiliate owners said.
“People really want to change, but sometimes it’s hard. We have to realize that,” Merlos said.
