CrossFitter Richard Bradford is also a chef who runs RSB Catering in Atlanta, Ga. His new product line, Pre Made Paleo, includes prepared meals based on the Paleo Diet.
Bradford says he was first exposed to the Paleo Diet and CrossFit through one of his chefs and then started implementing Paleo meals in his business. Bradford says he’s motivated by the importance CrossFitters put on nutrition.
“It’s really driving me as a provider of it to come up with, you know, an option that is really a substitute for all of the extra work that is involved for maintaining nutrition.”
Bradford says his business really took off once he adopted the diet himself and lost a “good amount of weight in a short period of time.” Sold on the efficacy of the diet, Bradford sought out a CrossFit gym and became a CrossFitter himself.
As a French-trained chef, Bradford turns CrossFit fuel into tasty meals, and he says CrossFit has given him a world of opportunities in his business and in his own fitness.
“I find it to be invaluable,” he says. “I feel like I have a new life that I’m living now.”
8min 4sec
Additional audio: CrossFit Radio Episode 63 by Neil Anderson, published May 4, 2009.