There was no plan. CrossFit Brisbane was an accident, says owner and head trainer Matt Swift.
“I was doing PT. I was doing CrossFit myself, stumbling upon it, badly, and just had this phenomenon of my PT clients not progressing as well as my training buddies,” he says with a laugh, “which was a bit embarrassing.”
So Swift started grouping together his PT clients and having them compete against each other.
“It transpired my PT business into a group-fitness business, and then it just became a CrossFit business.”
CrossFit, Swift tells HQ Media Director Tony Budding, is strengthened by the people in its community.
“The relationship component of the community is that when we turn up to events like the (CrossFit) Tour, like the Games, we see the same faces ... ,” he says. “It doesn’t matter what the latest fitness expert is saying because these people are still going to be there . They’re just not going anywhere. And that provides a grassroots strength that just can’t be attacked.”
6min 40sec
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Additional audio: CrossFit Radio Episode 213 by Justin Judkins, published Feb. 29, 2012.