With CrossFit’s popularity exploding, Craig Hysell describes his box’s introductory program and why it works.
So, you got ’em into your free trial class, and they fell in love with you at “constantly varied functional movement.” A prospective member is in a sweaty heap at your feet and, when he can breathe again, he practically begs you to tell him how to get started.
You say it’s simple: he needs to sign up for your Elements Class.
“What’s an elements class?” he asks.
“It’s our foundations class,” you say.
“OK. So what’s the foundations class?”
Biting your tongue, you answer, “It’s our elements class.”
WTF? How could a concept so, ahem, elemental be so confusing?
Well, it is. And it’s your fault.