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Skunkworks

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When opening a CrossFit box, many affiliates go with some version of main-site programming. Jeff and Mikki Martin’s CrossFit Brand X, based in Romona, Calif., was no different.

But what do the Martins do when they need to get creative and come up with new workouts for their athletes? They do what any good CrossFit box would do: test out new ideas on their coaches.

Enter skunkworks at the box—the Martins’ version of trial-by-fire programming.

According the Wikipedia, “A skunkworks project is one typically developed by a small and loosely structured group of people who research and develop a project primarily for the sake of radical innovation.”

That sounds about right.

7min 02sec

Additional reading: Theoretical Template for CrossFit Programming by Greg Glassman, published Feb. 1, 2003.


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