CrossFit Vancouver started out as a humble CrossFit box, but it’s now a provincially registered school of fitness. Emily Beers explains.
Six years ago, Craig Patterson started training a handful of clients, a dedicated group mostly made up of his close friends, who paid a mere $5 an hour for personal training.
“Then I raised my price to $10 an hour and I lost half my clients,” Patterson said.
Today, Patterson is the owner of CrossFit Vancouver School of Fitness, a venue that boasts six full-time coaches, 18 apprentice coaches, in-house coaching programs and an executive business-mentorship program. More than 100 students walk through its doors each day.
Vancouver’s School of Fitness, located in East Vancouver, is a spacious 7,000-square-foot training facility with a loft that hosts a fully furnished lounge and bar. With more than 400 students currently enrolled, the facility is always bustling with energy.
But the road to establishing the school wasn’t an easy one.